In 2019, IKEA did a collaboration with Virgil Abloh, founder of Off White, Creative Director of Louis Vuitton, iconic fashion designer and lover of putting things in quotes. So we launched the collection by changing the IKEA logo for the first time in 70 years. On the front of their biggest UK store.
Virgil's Instagram post received nearly 300,000 likes
Credit: Creative Directors      Agency: Mother London

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